Now Foods was founded in 1968 by Elwood Richard during time when the concept of healthy foods was still obscure and peculiar.
Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available.
NOW has always remained true to Elwood’s original vision – to meet consumer need for health products by offering affordable, high quality natural choices.
The company’s mission is to provide value in products and services that empower people to lead healthier lives.