Just Pure Health – Beetroot Juice Concentrate, 60g

Size

60g

Ingredients

100% Pure Beetroot Juice

Why Choose Just Pure Health Beetroot Juice Concentrate?

• 100% pure beetroot juice
• Vegan friendly
• Naturally contains dietary nitrates
• Naturally contains betalain plant pigments
• No preservatives
• No artificial colourants
• No artificial flavourants
• No sweeteners
• Convenient concentrated format
• Easy to incorporate into an active lifestyle

Directions for Use

Use 30ml (1–2 tablespoons) in smoothies or yoghurt, or mix with water or juice.

For example, add a serving to:

• Pre-workout smoothies
• Fruit and vegetable juices
• Still or sparkling water
• Plain or Greek yoghurt
• Breakfast smoothies
• Smoothie bowls

Because beetroot has a naturally earthy flavour, it pairs particularly well with apple, berries, citrus fruits, ginger and pomegranate.

Beetroot, Dietary Nitrates and Exercise

Beetroot has become particularly popular among runners, cyclists and other athletes because of its naturally occurring dietary nitrates.

Beetroot isn’t the only natural source of dietary nitrates. In fact, leafy green vegetables are among the richest nitrate-containing foods. Rocket (arugula), spinach, lettuce, Swiss chard and other leafy greens can provide substantial amounts, while celery, radishes and beetroot are also useful dietary sources.

Interestingly, nitrate levels can vary considerably depending on the plant variety, growing conditions, season and agricultural practices. This is why the nitrate content of individual vegetables is not always the same.

Rather than being something unique to sports supplements, dietary nitrate is therefore a natural part of a vegetable-rich diet. Beetroot has simply attracted particular attention from sports scientists because beetroot juice provides a convenient and measurable source for research into the nitrate–nitrite–nitric oxide pathway.

After consuming nitrate-rich foods such as beetroot, the body converts some of the nitrate into nitric oxide. Nitric oxide plays several important physiological roles, including helping regulate vascular function and blood flow.

Human studies have investigated beetroot juice and dietary nitrate in relation to exercise efficiency, endurance and cardiovascular function. Some research suggests that dietary nitrate may improve certain measures of exercise performance, although results vary according to factors such as the individual, nitrate dose, type of exercise and training level.

Therefore, beetroot juice is best viewed as a nutritious food that can complement an active lifestyle rather than as a guaranteed performance enhancer.

Beetroot and Nutrition

Beyond dietary nitrates, beetroot naturally contains several interesting nutrients and plant compounds.

Its distinctive deep red-purple colour comes primarily from betalains, a family of natural pigments quite different from the anthocyanins found in pomegranates, elderberries and blueberries.

Beetroot also naturally provides nutrients including folate, manganese and potassium. However, the exact nutritional content of a concentrated juice can vary according to the beetroot used and the processing method.

Modern research continues to investigate beetroot and its naturally occurring compounds in relation to cardiovascular health, exercise physiology and oxidative stress.

Did You Know?

Beetroot’s spectacular colour comes from betalains, rather than anthocyanins.

Betalains are naturally occurring red-violet and yellow plant pigments found in a relatively small group of plants, including beetroot, Swiss chard and certain cactus fruits. In beetroot, the best-known red-violet pigment is called betanin.

Interestingly, betalain pigments are so powerful that they can temporarily colour urine or stools pink or red after eating beetroot. This harmless phenomenon is known as beeturia.

And there is another fascinating connection: beetroot and Swiss chard are actually varieties of the  same species, Beta vulgaris. Over generations, people selectively cultivated one primarily for its enlarged root and the other for its leafy stems and leaves.

Why Organic Choice Chose Just Pure Health

At Organic Choice, we look for products with simple ingredients and clean, transparent formulations. Just Pure Health Beetroot Juice Concentrate contains 100% pure beetroot juice without preservatives, artificial colours, flavours or sweeteners.

Furthermore, its concentrated format provides a convenient way to incorporate beetroot into everyday nutrition, particularly for people with active lifestyles who enjoy using beetroot before or around exercise.

Disclaimer: This product has not been evaluated by the South African Health Products Regulatory Authority (SAHPRA) for its quality, safety or intended use.